How can organizations ensure that their employee engagement initiatives not only improve customer experience metrics, but also lead to long-term loyalty and advocacy from both customers and employees?

Organizations can ensure that their employee engagement initiatives improve customer experience metrics and lead to long-term loyalty and advocacy by aligning employee values with the company's mission and goals. Providing opportunities for employees to give feedback and be involved in decision-making processes can also increase their engagement and motivation. Additionally, investing in training and development programs to enhance employees' skills and knowledge can lead to improved customer interactions and satisfaction. Lastly, recognizing and rewarding employees for their contributions to customer success can foster a culture of appreciation and loyalty within the organization.