How can employees use technology and digital tools to enhance their creativity and innovation in customer interactions, ultimately taking the customer experience to the next level?

Employees can use technology and digital tools to enhance their creativity and innovation in customer interactions by leveraging data analytics to gain insights into customer preferences and behaviors. They can also utilize social media platforms to engage with customers in real-time and gather feedback for continuous improvement. Additionally, employees can use virtual reality and augmented reality tools to create immersive and personalized experiences for customers, ultimately taking the customer experience to the next level.