In what ways can companies go above and beyond basic compliance with data protection regulations to demonstrate their commitment to ethical and transparent use of customer data in the age of digital marketing?

Companies can go above and beyond basic compliance with data protection regulations by implementing robust data protection measures such as encryption and anonymization of customer data. They can also be transparent with customers about how their data is being used and give them control over their data through opt-in mechanisms. Additionally, companies can conduct regular audits and assessments of their data practices to ensure compliance and demonstrate a commitment to ethical use of customer data in the age of digital marketing.

Keywords

data protection compliance transparency ethical use customer data

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