How can organizations ensure that their CX ambassadors are effectively communicating the company's values and brand message to customers, and what strategies can be implemented to enhance their impact on customer-centric initiatives?

Organizations can ensure their CX ambassadors effectively communicate company values and brand message by providing thorough training on brand messaging and values. Regular communication and updates on company initiatives can also help ambassadors stay aligned with the organization's goals. Strategies to enhance their impact on customer-centric initiatives include empowering ambassadors to make decisions that prioritize customer satisfaction, recognizing and rewarding outstanding performance, and fostering a culture that values customer feedback and continuous improvement.