How can companies ensure that their experiential customer service training programs not only improve employee performance but also drive long-term customer loyalty and brand advocacy?

Companies can ensure that their experiential customer service training programs improve employee performance and drive long-term customer loyalty and brand advocacy by incorporating real-life scenarios and hands-on activities in the training. Additionally, providing ongoing support and reinforcement through coaching, feedback, and refresher courses can help employees retain and apply their learnings. Encouraging a customer-centric culture within the organization, where employees are empowered to go above and beyond to meet customer needs, can also foster long-term customer loyalty and brand advocacy. Lastly, measuring the impact of the training programs through key performance indicators and customer feedback can help identify areas for improvement and ensure the programs are achieving their intended goals.