In what ways can businesses ensure that their recognition and reward program for exceptional customer service not only boosts employee morale and customer satisfaction in the short term, but also creates lasting positive effects on company culture and brand reputation in the long term?

Businesses can ensure that their recognition and reward program for exceptional customer service has lasting positive effects by aligning it with their core values and mission. By consistently recognizing and rewarding employees who demonstrate exceptional customer service, businesses can reinforce a culture of excellence and customer-centricity. Providing opportunities for career advancement and professional development based on customer service achievements can also motivate employees to continue delivering exceptional service in the long term. Additionally, regularly soliciting feedback from both employees and customers on the recognition and reward program can help businesses make necessary adjustments to ensure its effectiveness and sustainability.