In a world where technology is constantly advancing, how can companies ensure that their use of automation and AI enhances customer experiences rather than detracts from the personal touch?

Companies can ensure that their use of automation and AI enhances customer experiences by focusing on personalization and customization. By leveraging data and analytics, companies can tailor their automated processes to meet individual customer needs and preferences. Additionally, companies should prioritize transparency and communication to build trust with customers regarding the use of automation and AI. Finally, companies should always provide an option for customers to interact with a human representative when needed, to maintain the personal touch in customer interactions.