How can businesses ensure that their use of technology in customer interactions enhances the overall customer experience rather than detracts from it, while still maintaining a personal touch?

Businesses can ensure that their use of technology enhances the customer experience by focusing on personalization and customization. They can use data analytics to understand customer preferences and tailor their interactions accordingly. Additionally, businesses should provide easy-to-use technology platforms that are intuitive and user-friendly. It is important for businesses to also train their employees to effectively use technology in customer interactions while still maintaining a personal touch through empathy and genuine communication.