In what ways can companies leverage technology to enhance the customer experience while still maintaining a human touch in their interactions?

Companies can leverage technology to enhance the customer experience by implementing chatbots or AI-powered customer service tools to provide quick and efficient responses to customer inquiries. They can also utilize customer relationship management (CRM) systems to personalize interactions and track customer preferences. Additionally, companies can use data analytics to gain insights into customer behavior and tailor their products and services accordingly. To maintain a human touch, companies should ensure that automated interactions are supplemented with opportunities for customers to speak with a live representative when needed and focus on building genuine relationships with customers through personalized communication and empathy.