How can businesses ensure that their augmented reality and virtual reality technologies are enhancing the overall customer experience, rather than just being seen as a novelty or gimmick?

Businesses can ensure that their augmented reality and virtual reality technologies enhance the overall customer experience by focusing on utility and practicality. They should align the technology with their core business objectives and ensure that it adds value to the customer journey. Regularly collecting feedback from customers and iterating on the technology based on their input can help ensure its effectiveness. Additionally, providing proper training and support for customers to use the technology seamlessly can also enhance the overall experience and prevent it from being seen as a novelty or gimmick.