How can businesses ensure that their use of technology enhances the customer experience, rather than detracts from it, in the era of digital transformation?

Businesses can ensure that their use of technology enhances the customer experience by focusing on user-friendly interfaces and seamless integration of technology into their processes. They should prioritize data security and privacy to build trust with customers. Regularly seeking feedback from customers and adapting technology solutions based on their needs and preferences is essential to ensure a positive impact on the customer experience during digital transformation. Additionally, providing adequate training and support to employees to effectively utilize technology tools can help in delivering a better customer experience.