How can businesses ensure that their use of technology enhances, rather than detracts from, the overall customer experience and emotional connection?

Businesses can ensure that their use of technology enhances the overall customer experience by focusing on user-friendly interfaces and seamless integration across platforms. They should also prioritize personalization and customization to make customers feel valued and understood. Regularly gathering feedback and data analytics can help businesses understand customer needs and preferences, allowing them to make informed decisions about technology implementation. Finally, maintaining a balance between technology and human interaction is key to preserving emotional connections with customers.