How can companies go beyond just collecting customer feedback and actively engage with customers to co-create an onboarding process that truly enhances the overall customer experience?

Companies can actively engage with customers by involving them in the design and testing of the onboarding process. This can be done through focus groups, surveys, and one-on-one interviews to gather insights and feedback. By collaborating with customers, companies can co-create a personalized onboarding experience that meets their needs and expectations. Additionally, companies can provide ongoing support and communication throughout the onboarding process to ensure a seamless and positive customer experience.