In addition to encryption and access controls, what other innovative security measures can companies implement to ensure the protection of customer information in today's rapidly evolving digital landscape?

A: Companies can implement multi-factor authentication, which adds an extra layer of security by requiring users to provide multiple forms of verification to access sensitive information. They can also utilize advanced threat detection technologies, such as AI and machine learning, to identify and respond to potential security threats in real-time. Additionally, regular security audits and penetration testing can help identify vulnerabilities and ensure that security measures are up to date with the latest threats.