How can companies ensure that their use of technology enhances rather than hinders the emotional connection and personalized experience they aim to provide for their customers in remote interactions?

Companies can ensure that their use of technology enhances emotional connection and personalized experiences by prioritizing human interaction and empathy in their digital interactions. They should invest in technologies that enable personalized communication and engagement, such as AI-powered chatbots and personalized messaging platforms. Companies can also gather feedback from customers regularly to understand their needs and preferences, and adjust their technology strategies accordingly. Finally, training employees to use technology effectively and empathetically can help ensure that remote interactions feel personalized and emotionally satisfying for customers.