How can companies effectively utilize customer feedback surveys and social media monitoring to enhance their customer-centric initiatives and drive improvements in customer satisfaction and loyalty?

Companies can effectively utilize customer feedback surveys by regularly collecting and analyzing data to identify trends and areas for improvement. Social media monitoring allows companies to track customer sentiment and address issues in real-time. By integrating feedback from surveys and social media, companies can tailor their customer-centric initiatives to meet the needs and expectations of their customers, ultimately driving improvements in customer satisfaction and loyalty. This proactive approach demonstrates a commitment to listening to customers and continuously improving the overall customer experience.