How can companies ensure that their customer appreciation initiatives are effectively translating into increased brand advocacy and customer loyalty?

Companies can ensure that their customer appreciation initiatives are effectively translating into increased brand advocacy and customer loyalty by first understanding their target audience and their preferences. They should personalize their appreciation efforts to make customers feel valued and special. Companies should also consistently communicate with customers, gather feedback, and make improvements based on their input. Additionally, offering exclusive rewards, discounts, or perks to loyal customers can further strengthen brand advocacy and loyalty.