How can companies ensure that frontline employees, who directly interact with customers, are actively involved in the feedback loop and encouraged to contribute their insights for continuous improvement?

Companies can ensure frontline employees are actively involved in the feedback loop by implementing regular feedback sessions, providing training on how to give and receive feedback effectively, and creating a culture that values input from all levels of the organization. Additionally, companies can use technology platforms to collect feedback from frontline employees in real-time and make it easy for them to share their insights. Recognizing and rewarding frontline employees for their contributions to the feedback loop can also encourage their active participation in continuous improvement efforts.