How can companies ensure that their employees are actively engaged in CX initiatives and motivated to drive success in customer experience on a consistent basis?

Companies can ensure that their employees are actively engaged in CX initiatives by clearly communicating the importance of customer experience to the overall success of the business. Providing regular training and development opportunities to enhance employees' skills and knowledge in delivering exceptional customer service can also help keep them motivated. Recognizing and rewarding employees for their contributions to customer experience initiatives can further incentivize them to consistently drive success in this area. Additionally, creating a positive work culture that values and prioritizes customer satisfaction can help foster employee engagement and motivation in CX initiatives.