How can companies ensure that their employees are actively engaged in customer-centric initiatives and are aligned with the values of putting the customer first?

Companies can ensure that their employees are actively engaged in customer-centric initiatives by clearly communicating the importance of customer satisfaction and the company's values. Providing training and development opportunities that focus on customer service skills and emphasizing the impact of their role on the customer experience can also help. Recognizing and rewarding employees who demonstrate a customer-first mindset can further motivate them to prioritize customer needs. Additionally, involving employees in decision-making processes related to customer-centric initiatives can foster a sense of ownership and commitment to putting the customer first.