How can companies ensure that their employees are fully engaged and aligned with the customer-centric culture while also encouraging a culture of continuous improvement and innovation within the organization?

Companies can ensure that their employees are fully engaged and aligned with the customer-centric culture by clearly communicating the company's mission, values, and goals. They can also provide training and development opportunities to help employees understand the importance of customer satisfaction. To encourage a culture of continuous improvement and innovation, companies can establish regular feedback mechanisms, recognize and reward innovative ideas, and create a supportive environment where employees feel empowered to take risks and try new approaches. Additionally, companies can foster collaboration and cross-functional communication to facilitate the exchange of ideas and drive innovation across the organization.