How can businesses ensure that employees are fully engaged and motivated to actively participate in CX initiatives and embrace a customer-centric mindset, ultimately leading to improved customer experiences and business growth?

Businesses can ensure that employees are fully engaged and motivated by providing clear communication about the importance of customer experience initiatives and how they contribute to overall business success. They can also offer training and development opportunities to help employees understand the impact of their role on customer satisfaction. Recognizing and rewarding employees for their contributions to customer-centric initiatives can also help to keep them motivated and engaged. Additionally, creating a supportive and inclusive work environment where employees feel valued and empowered to make decisions can further encourage active participation in CX initiatives.