How can employees use storytelling techniques to effectively engage with customers and create a memorable experience that sets their company apart from competitors?

Employees can use storytelling techniques by incorporating personal anecdotes or examples to make the interaction more relatable and engaging for customers. By weaving in the company's values, mission, or history into the narrative, employees can create a connection that resonates with customers on a deeper level. Additionally, using storytelling to highlight the benefits or unique features of the company's products or services can help differentiate it from competitors and leave a lasting impression. Overall, storytelling can humanize the brand, build trust, and ultimately foster loyalty among customers.