In what ways can companies go beyond just collecting customer feedback and actively involve customers in the decision-making process to improve their overall experience?

Companies can involve customers in the decision-making process by creating customer advisory boards or focus groups to gather insights and ideas directly from customers. They can also invite customers to participate in beta testing new products or features to get feedback before a full launch. Additionally, companies can leverage social media platforms to engage with customers in real-time, respond to their suggestions, and incorporate their feedback into decision-making processes. By actively involving customers in decision-making, companies can build stronger relationships, increase customer loyalty, and ultimately improve the overall customer experience.