In what ways can teams proactively engage with customers to ensure they are comfortable with the data being collected and used for analytics, while also maintaining transparency and building trust?

Teams can proactively engage with customers by clearly communicating the purpose of data collection and how it will be used for analytics. They can provide options for customers to control the data they share and be transparent about data security measures in place. Regularly updating customers on how their data is being used and seeking feedback can also help build trust. Additionally, teams can provide easily accessible privacy policies and opt-out mechanisms for customers who may have concerns.