How can leaders encourage employees to embrace change and take risks in order to stay ahead of market demands, while also maintaining a strong company culture centered around core values?

Leaders can encourage employees to embrace change and take risks by fostering a culture of innovation and continuous learning. This can be achieved through open communication, providing opportunities for training and development, and recognizing and rewarding employees who demonstrate a willingness to adapt and try new things. It is also important for leaders to lead by example and demonstrate a willingness to take risks themselves. By aligning change and risk-taking with the company's core values and mission, leaders can ensure that employees understand the importance of staying ahead of market demands while maintaining a strong company culture.