How can companies encourage employees to proactively seek out customer feedback and use it as a tool for personal and professional development, rather than waiting for feedback to be given during evaluations?

Companies can encourage employees to proactively seek out customer feedback by creating a culture that values continuous improvement and feedback. This can be done through regular communication about the importance of customer feedback, providing training on how to gather and analyze feedback effectively, and recognizing and rewarding employees who actively seek out feedback. Additionally, companies can promote a growth mindset among employees, emphasizing that feedback is a valuable tool for learning and development rather than a critique of performance. By fostering a supportive and open environment, employees will be more likely to actively seek out customer feedback for their own personal and professional growth.