How can companies encourage their CX ambassadors to proactively seek out opportunities to personalize customer interactions while still maintaining consistency in brand messaging?

Companies can encourage their CX ambassadors to proactively personalize customer interactions by providing them with training on the importance of personalization and the tools necessary to do so effectively. They can also empower ambassadors with the autonomy to make decisions that align with the brand messaging while still allowing for personal touches. Additionally, companies can incentivize and recognize ambassadors who excel in personalizing customer interactions in a way that enhances the overall customer experience. By fostering a culture that values both personalization and consistency, companies can ensure that their CX ambassadors feel motivated and supported in seeking out opportunities to personalize customer interactions.