How can team leaders empower their team members to think outside the box and take risks in order to drive innovation, while still ensuring they adhere to the company's core values and maintain a consistent brand image?

Team leaders can empower their team members to think outside the box and take risks by fostering a culture of open communication and creativity. They can encourage brainstorming sessions, provide opportunities for experimentation, and reward innovative ideas. To ensure adherence to core values and brand image, team leaders should clearly communicate these values and expectations to team members, involve them in decision-making processes, and provide guidance and feedback to steer their creativity in the right direction. By setting clear boundaries and guidelines, team leaders can create a balance between encouraging innovation and maintaining consistency with the company's values and brand image.