How can companies ensure that frontline employees feel empowered and motivated to consistently provide valuable feedback to improve the customer experience?

Companies can ensure frontline employees feel empowered and motivated to provide valuable feedback by creating a culture that values and encourages open communication. Providing training and resources to help employees understand the importance of their feedback and how it can impact the customer experience can also be beneficial. Recognizing and rewarding employees who actively participate in providing feedback can further motivate them to continue doing so. Additionally, soliciting feedback regularly, acting on suggestions, and communicating the outcomes can show employees that their input is valued and can make a difference.