How can companies ensure that their innovative strategies in empowering employees to become CX ambassadors are sustainable and continue to drive a customer-centric culture in the long term?

Companies can ensure the sustainability of their innovative strategies by providing ongoing training and development opportunities for employees to enhance their customer service skills. They can also create a supportive work environment that encourages open communication, collaboration, and recognition of employees who embody the customer-centric culture. Additionally, companies should continuously collect feedback from both employees and customers to identify areas for improvement and adjust their strategies accordingly. Finally, leadership should consistently demonstrate and reinforce the importance of customer-centricity to ensure that it remains a core value within the organization.