How can companies ensure that their employees are empowered to make real-time decisions and take proactive steps to address customer needs, ultimately leading to a more personalized and seamless customer experience?

Companies can empower their employees by providing them with the necessary training, tools, and resources to make informed decisions. This includes clear guidelines and protocols for handling customer inquiries and issues. Additionally, fostering a culture of trust and autonomy within the organization can encourage employees to take proactive steps to address customer needs. Regular feedback and recognition for employees who demonstrate initiative and problem-solving skills can also help create a more personalized and seamless customer experience.