In what ways can companies leverage technology to empower their employees to deliver exceptional customer service, particularly in the age of digital transformation and increasing customer expectations?

Companies can leverage technology by implementing customer relationship management (CRM) systems to provide employees with a comprehensive view of customer interactions and preferences. Additionally, companies can use artificial intelligence and chatbots to streamline customer service processes and provide real-time support. Training employees on how to effectively use these technologies can help them deliver personalized and efficient customer service. Embracing digital tools like social media monitoring and analytics can also help companies stay ahead of customer trends and preferences, enabling them to provide exceptional service in the age of digital transformation.