How can companies ensure that employees are effectively trained and empowered to act on customer feedback in order to drive continuous improvement in the customer experience?

Performance Evaluation
Companies can ensure that employees are effectively trained by providing comprehensive training programs that cover how to collect, analyze, and respond to customer feedback. Empowering employees can be achieved by giving them the authority to make decisions based on customer feedback without needing approval from higher-ups. Additionally, creating a culture that values customer feedback and encourages employees to take ownership of the customer experience can help drive continuous improvement. Regularly monitoring and evaluating employee performance in relation to customer feedback can also help ensure that employees are effectively trained and empowered.