How can companies ensure that their employees feel empowered to take ownership of the customer experience and drive innovation, even in challenging or uncertain times?

Companies can ensure that their employees feel empowered by fostering a culture of trust and open communication. Providing training and resources to help employees develop their skills and knowledge can also empower them to take ownership of the customer experience. Encouraging a mindset of experimentation and learning from failures can help drive innovation even in challenging or uncertain times. Additionally, recognizing and rewarding employees for their contributions can further motivate them to take ownership and drive innovation.