How can organizations ensure that their employees feel empowered and motivated to actively participate in shaping a customer-centric culture, rather than simply following directives from leadership?

Motivation
Organizations can ensure that their employees feel empowered and motivated to actively participate in shaping a customer-centric culture by fostering a culture of open communication and collaboration. Providing opportunities for employees to contribute their ideas and feedback, and recognizing and rewarding their efforts can also help to motivate employees. Additionally, providing training and development opportunities to help employees develop the necessary skills and knowledge to effectively contribute to a customer-centric culture can further empower them to take ownership of their roles in shaping the organization's culture.