How can companies empower CX ambassadors to think outside the box and innovate while still upholding brand standards and guidelines?

Companies can empower CX ambassadors to think outside the box and innovate by providing them with training and resources on creative problem-solving techniques. Encouraging a culture of experimentation and risk-taking can also help foster innovation while maintaining brand standards. Setting clear objectives and guidelines for CX ambassadors to follow can ensure that their ideas align with the company's values and goals. Regular feedback and recognition for innovative ideas can further motivate CX ambassadors to think creatively within the boundaries of brand standards.