How can companies ensure that empowering CX ambassadors to make autonomous decisions aligns with the overall brand values and customer experience strategy?

Companies can ensure that empowering CX ambassadors aligns with brand values and customer experience strategy by clearly defining brand values and customer experience expectations. They should provide comprehensive training to ambassadors on brand values, customer experience strategy, and decision-making guidelines. Regular communication and feedback channels should be established to ensure alignment and consistency. Additionally, companies should empower ambassadors to escalate any issues or seek guidance when needed to maintain alignment with the overall strategy.