How can organizations empower CX ambassadors to think outside the box and take risks in driving innovation, while still maintaining accountability and responsibility for their actions?

Organizations can empower CX ambassadors by fostering a culture of trust and psychological safety, where employees feel comfortable taking risks and thinking creatively. Providing clear goals and objectives, along with regular feedback and support, can help ambassadors understand the boundaries within which they can innovate. Encouraging a growth mindset and rewarding experimentation can also motivate ambassadors to push the boundaries of traditional thinking while maintaining accountability for their actions. Additionally, creating a framework for decision-making and problem-solving can help ambassadors navigate risks effectively and ensure that their actions align with the organization's values and goals.