In what ways can companies empower their CX ambassadors to go above and beyond in creating exceptional customer experiences, and how can they measure the impact of these efforts on overall brand loyalty and advocacy?

Companies can empower their CX ambassadors by providing them with proper training, tools, and resources to effectively engage with customers. They can also encourage a customer-centric culture within the organization to motivate ambassadors to prioritize customer satisfaction. To measure the impact of these efforts on brand loyalty and advocacy, companies can track key metrics such as Net Promoter Score, customer satisfaction scores, and customer retention rates. Additionally, they can gather feedback from customers through surveys and social media monitoring to understand the impact of CX ambassador initiatives on overall brand perception.