How can companies ensure that employees are regularly trained and equipped with the necessary skills to effectively communicate with customers and handle feedback in a professional manner?

Companies can ensure that employees are regularly trained by implementing a structured training program that includes communication and customer service modules. This can be done through workshops, seminars, online courses, or on-the-job training. Providing ongoing feedback and coaching to employees can also help them improve their communication skills and handle feedback more effectively. Additionally, companies can encourage employees to seek out additional training and resources on their own to continuously improve their skills.