How can companies ensure that their employee incentive programs are not only driving customer satisfaction and loyalty, but also fostering a positive company culture and employee morale?

Companies can ensure that their employee incentive programs drive customer satisfaction and loyalty while fostering a positive company culture and employee morale by aligning incentives with the company's values and goals. They can also involve employees in the design and implementation of incentive programs to ensure they are meaningful and motivating. Providing regular feedback and recognition for employees who excel in customer service can also help reinforce a culture of excellence and teamwork. Additionally, offering a variety of incentives, such as opportunities for career development, flexible work arrangements, and wellness programs, can help keep employees engaged and motivated.