How can employees proactively gather customer feedback to drive continuous improvement and innovation within their organization?

Employees can proactively gather customer feedback by implementing various strategies such as conducting surveys, interviews, and focus groups. They can also utilize social media platforms to engage with customers and monitor online reviews. Additionally, employees can encourage customer feedback through suggestion boxes, feedback forms, and direct communication channels. By consistently seeking and analyzing customer feedback, employees can identify areas for improvement and innovation to enhance the overall customer experience.