In what ways can companies incentivize and motivate employees to actively participate in advocacy programs and ensure they remain engaged in promoting a positive customer experience?

Companies can incentivize and motivate employees to actively participate in advocacy programs by offering rewards and recognition for their efforts, providing training and resources to support their advocacy efforts, and creating a positive and inclusive work culture that values employee input and feedback. Additionally, companies can ensure employees remain engaged in promoting a positive customer experience by regularly communicating the impact of their advocacy efforts, involving them in decision-making processes, and fostering a sense of ownership and pride in the company's brand and values.