In what ways can companies go beyond simply collecting feedback from customers and truly embed a customer-centric mindset throughout the entire organization to drive continuous improvement and innovation?

Companies can go beyond simply collecting feedback from customers by actively involving employees at all levels in the feedback process, encouraging a culture of listening and learning from customer insights. They can also invest in training programs that emphasize the importance of customer-centricity and provide employees with the tools and resources to act on feedback effectively. Additionally, companies can align key performance indicators and incentives with customer satisfaction metrics to reinforce the importance of customer-centricity throughout the organization. By fostering a customer-centric mindset at all levels, companies can drive continuous improvement and innovation by prioritizing customer needs and preferences in decision-making processes.