How can a CX Ambassador effectively handle difficult or irate customers in a way that turns a negative experience into a positive one?

A CX Ambassador can effectively handle difficult or irate customers by actively listening to their concerns, empathizing with their frustrations, and taking ownership of the issue. They should remain calm, patient, and professional throughout the interaction, offering solutions or alternatives to resolve the problem. By demonstrating genuine care and concern for the customer's experience, a CX Ambassador can turn a negative situation into a positive one by showing a willingness to go above and beyond to make things right.