How can companies ensure that their CX Ambassadors are effectively communicating the company's values and goals to customers in a way that resonates and builds long-lasting relationships?

Companies can ensure that their CX Ambassadors effectively communicate the company's values and goals by providing them with thorough training on the company's mission, values, and customer service standards. Regularly reinforcing these messages through team meetings, workshops, and ongoing coaching can help ambassadors stay aligned with the company's objectives. Encouraging open communication and feedback between ambassadors and management can also help ensure that ambassadors understand and embody the company's values when interacting with customers. Lastly, recognizing and rewarding ambassadors who consistently demonstrate the company's values in their interactions with customers can reinforce the importance of these values and build long-lasting relationships with customers.