How can companies ensure that real-time customer feedback is effectively gathered and utilized in their quarterly CX trainings to drive meaningful improvements in customer satisfaction and loyalty?

Companies can ensure that real-time customer feedback is effectively gathered by implementing tools such as surveys, feedback forms, and social media monitoring. This feedback should be analyzed promptly and shared with relevant teams during quarterly CX trainings. By incorporating customer feedback into training sessions, employees can better understand customer needs and preferences, leading to more targeted improvements in products and services. This proactive approach can result in increased customer satisfaction and loyalty over time.