How can companies ensure that their personalized marketing strategies are not only effective in driving short-term results, but also in building long-term customer loyalty and brand trust?

Companies can ensure that their personalized marketing strategies are effective in driving both short-term results and long-term customer loyalty and brand trust by focusing on building genuine relationships with customers. This can be achieved by providing personalized experiences that are relevant and valuable to each individual customer. Additionally, companies should prioritize transparency and ethical practices in their marketing efforts to build trust with customers. Lastly, continuously collecting and analyzing customer feedback and data can help companies refine their personalized marketing strategies to better meet the evolving needs and preferences of their customers over time.