How can companies ensure that their internal CX communication tools are not only effectively utilized by employees, but also contribute to a sense of community and collaboration within the company?

Companies can ensure that their internal CX communication tools are effectively utilized by providing thorough training and support to employees. They can also encourage active participation by setting clear expectations and goals for using the tools. To foster a sense of community and collaboration, companies can create opportunities for employees to share feedback, ideas, and best practices through the communication tools. Additionally, recognizing and rewarding employees who actively engage with the tools can help reinforce a culture of collaboration within the company.